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Tested advertising copy 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin by

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Published by Printers" Ink Books in Pleasantville, N.Y .
Written in English

Subjects:

  • Advertising copy.

Book details:

Edition Notes

Statementby Carroll J. Swan, managing editor.
ContributionsSwan, Carroll J., 1914-
Classifications
LC ClassificationsHF5825 .P77
The Physical Object
Pagination208 p.
Number of Pages208
ID Numbers
Open LibraryOL17853862M
LC Control Number55013691

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Tested Advertising Methods (Prentice Hall Business Classics) by Caples, slight waving to the page edges Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically. There are already like 26 good answers filled with lists of copywriting books. They are good books. I don’t disagree with the lists. I disagree with something else though. To illustrate this, I need to tell you about a few guys who started a band. Full text of "Tested Advertising (PDFy mirror)" See other formats. Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer from finding the right appeal to putting it into your copy from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.4/5(3).

Briefly stated, this book sums up the results of millions of dollars spent in testing the sales effectiveness of hundreds of different kinds of ads, plut the author’s forty-nine years of experience in writing and researching advertising for Du Pont, General Electric, U.S. Steel, Lever Brothers, Johnson & Johnson, Rexall, United Fruit, Hormel. Get this from a library! Tested advertising copy: tests of ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin. [Carroll J Swan;].   Tested Advertising Methods 4th edition. This is the one I read. And let me tell you This book is absolute treasure for any copywriter. Its is packed with very valuable info, tons of examples, and methods and the ways to test them. Book worth reading and re-reading /5.   Buy a cheap copy of Tested Advertising Methods (Prentice book by John Caples. A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas Free shipping over $Cited by:

  Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again. test the difference between offering a . A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award.   Addeddate Identifier pdfy-hHdovzQ-RvFny9Cy Identifier-ark ark://t2p58b20b Ocr ABBYY FineReader Ppi Scanner Internet Archive Python library Notes from Tested Advertising Methods by John Caples I bought this book a couple of weeks ago after hearing rave reviews of it. If you decide to buy it, make sure you get the 4th edition or earlier – apparently subsequent editions had a lot of the text changed to make it more ‘modern’. I couldn’t find the 4th edition on Amazon. I ended File Size: KB.